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In his sixth business book, bestselling author, entrepreneur, and investor Gary Vaynerchuk explores the twelve essential emotional skills that are integral to his life—and business—success and provides today’s (and tomorrow’s) leaders with critical tools to acquire and develop these traits.

For decades, leaders have relied on “hard” skills to make smart decisions, while dismissing the importance of emotional intelligence. Soft skills like self-awareness and curiosity aren’t quantifiable; they can’t be measured on a spreadsheet and aren’t taught in B-schools or emphasized in institutions. We’ve been taught that emotional intelligence is a “nice to have” in business, not a requirement. But soft skills can actually accelerate business success, Gary Vaynerchuk argues. For analytical minds, it’s challenging to understand how to get “better” at being self-aware, curious, or empathetic—or even why it’s important to try. 

In this wise and practical book, Gary explores the 12 human ingredients that have led to his success and happiness and provides exercises to help you develop these traits yourself. He also shares what the “half” is—that emotional ingredient of leadership he’s weakest at and makes the most effort to improve. Working through the ideas and exercises in the book, he teaches you how to discover your own “halves” and offers insight on how to strengthen them. 

Gary’s secret to success is using these twelve traits in varying mixtures, depending on the situation. But how do we know when to balance patience with ambition? Humility with conviction? Gary provides real-life examples involving common business scenarios to show you how to use them together for optimum results. 

This iconoclastic book will help you refine your ingredients and improve your leadership capabilities. When implemented in the proper situation, these ingredients can help leaders land promotions, retain core employees, move faster than competitors, win the loyalty of customers, and build successful organizations that last.   

In his captivating book, "Twelve and a Half: Leveraging the Emotional Ingredients Necessary for Business Success," Gary Vaynerchuk delves into the crucial role of emotions in achieving business success. He emphasizes that businesses need to connect with their customers on an emotional level to build lasting relationships and drive growth.

Vaynerchuk puts forth twelve and a half essential emotional ingredients that businesses should cultivate to thrive in today's competitive landscape. These ingredients include empathy, authenticity, passion, resilience, and gratitude, among others. He argues that by embracing these qualities, businesses can create a positive and engaging customer experience, foster a strong company culture, and ultimately achieve long-term success.

The author provides real-life examples and case studies to illustrate how businesses have leveraged these emotional ingredients to achieve remarkable results. He highlights the importance of building authentic connections with customers, empowering employees to make decisions, and creating a positive work environment. Vaynerchuk also emphasizes the need for resilience in the face of challenges and the power of gratitude in fostering a sense of appreciation and motivation within the organization.

"Twelve and a Half" is a thought-provoking and inspiring read for entrepreneurs, business leaders, and anyone looking to achieve success in their professional endeavors. Vaynerchuk's insights and practical advice offer a roadmap for businesses to tap into the power of emotions and build a thriving and sustainable enterprise.

Key Takeaways:

• Emotions play a vital role in business success.
• Businesses need to connect with customers on an emotional level.
• Twelve and a half essential emotional ingredients drive business success.
• Empathy, authenticity, passion, resilience, and gratitude are key ingredients.
• Businesses should strive to create a positive and engaging customer experience.
• A positive work environment and empowered employees are crucial for success.
• Resilience and gratitude are essential for overcoming challenges and fostering motivation.