DigeeBooks

From Mike Michalowicz, bestselling author of Profit First, Clockwork, and Fix This Next, a practical and proven guide to standing out in a crowded market.Many business owners are frustrated because they feel invisible in a crowded marketplace. They know they are better than their competitors, but when they focus on that fact, they get little in return. That's because, to customers, better is not actually better. Different is better. And those who market differently, win.In his new marketing book, Mike Michalowicz offers a proven, no-bullsh*t method to position your business, service, or brand to get noticed, attract the best prospects, and convert those opportunities into sales. Told with the same humor and straight-talk that's gained Michalowicz an army of ardent followers, with actionable insights drawn from stories of real life entrepreneurs, this book lays out a simple, doable system based on three critical questions every entrepreneur and business owner must ask about their marketing:1. Does it differentiate?2. Does it attract?3. Does it direct?Get Different is a game-changer for everyone who struggles to grow because their brand, message, product or service doesn't stand out and connect with customers--the long-anticipated answer to the defining business challenge of our time.

In his book "Get Different: Marketing That Can't Be Ignored!", marketing expert Mike Michalowicz presents a revolutionary approach to marketing that challenges conventional wisdom and offers a fresh perspective for entrepreneurs and business owners. Michalowicz argues that the key to successful marketing is not to focus on selling your product or service directly but to focus on creating a unique and memorable experience for your customers. He emphasizes the importance of creating a "WOW" factor that will make your business stand out from the competition and leave a lasting impression on your customers.

Michalowicz identifies seven key strategies for creating a "WOW" experience for your customers: 1) Be remarkable: create a unique and memorable experience for your customers that will make them talk about your business to their friends and family. 2) Be different: differentiate your business from the competition by offering something that no one else does. 3) Be authentic: be yourself and let your personality shine through in your marketing materials. 4) Be valuable: provide your customers with valuable information and resources that will help them solve their problems. 5) Be consistent: deliver a consistent experience to your customers every time they interact with your business. 6) Be surprising: delight your customers with unexpected gestures and surprises. 7) Be personal: build relationships with your customers and make them feel like they are part of your business family.

Michalowicz provides numerous examples of businesses that have successfully implemented these strategies to achieve remarkable results. He also includes exercises and worksheets to help readers apply these strategies to their own businesses. "Get Different: Marketing That Can't Be Ignored!" is a must-read for entrepreneurs and business owners who want to take their marketing to the next level and create a business that truly stands out from the competition.