DigeeBooks



An Ugly Truth: Inside Facebook’s Battle for Domination

An Ugly Truth: Inside Facebook’s Battle for Domination

by Sheera Frenkel (Author)

Award-winning New York Times reporters Sheera Frenkel and Cecilia Kang unveil the tech story of our times in a riveting, behind-the-scenes exposé that offers the definitive account of Facebook’s fall from grace

Once one of Silicon Valley’s greatest success stories, Facebook has been under constant fire for the past five years, roiled by controversies and crises. It turns out that while the tech giant was connecting the world, they were also mishandling users’ data, spreading fake news, and amplifying dangerous, polarizing hate speech.

The company, many said, had simply lost its way. But the truth is far more complex. Leadership decisions enabled, and then attempted to deflect attention from, the crises. Time after time, Facebook’s engineers were instructed to create tools that encouraged people to spend as much time on the platform as possible, even as those same tools boosted inflammatory rhetoric, conspiracy theories, and partisan filter bubbles. And while consumers and lawmakers focused their outrage on privacy breaches and misinformation, Facebook solidified its role as the world’s most voracious data-mining machine, posting record profits, and shoring up its dominance via aggressive lobbying efforts.

Drawing on their unrivaled sources, Sheera Frenkel and Cecilia Kang take readers inside the complex court politics, alliances and rivalries within the company to shine a light on the fatal cracks in the architecture of the tech behemoth. Their explosive, exclusive reporting led them to a shocking conclusion: The missteps of the last five years were not an anomaly but an inevitability - this is how Facebook was built to perform. In a period of great upheaval, growth has remained the one constant under the leadership of Mark Zuckerberg and Sheryl Sandberg. Both have been held up as archetypes of uniquely 21st century executives - he the tech “boy genius” turned billionaire, she the ultimate woman in business, an inspiration to millions through her books and speeches. But sealed off in tight circles of advisers and hobbled by their own ambition and hubris, each has stood by as their technology is coopted by hate-mongers, criminals and corrupt political regimes across the globe, with devastating consequences. In An Ugly Truth, they are at last held accountable. 

Supplemental enhancement PDF accompanies the audiobook.

An Ugly Truth: Inside Facebook's Battle for Domination

In "An Ugly Truth: Inside Facebook's Battle for Domination", authors Sheera Frenkel and Cecilia Kang unveil the hidden story of one of the most powerful companies in the world. This book delves into the inner workings of Facebook, exposing the controversies, ethical dilemmas, and power struggles that have shaped its rise to dominance.

Drawing on extensive research, interviews with key players, and exclusive documents, Frenkel and Kang paint a vivid picture of Facebook's early days, its meteoric growth, and the challenges it has faced along the way. They explore the company's controversial data collection practices, its role in the spread of misinformation and hate speech, and its impact on democracy and society.

At the heart of "An Ugly Truth" is the story of Mark Zuckerberg, Facebook's founder and CEO. The authors provide a nuanced portrait of Zuckerberg, examining his ambition, his leadership style, and his motivations. They also highlight the role of other key figures in Facebook's history, such as Sheryl Sandberg, the company's COO, and David Marcus, the former head of Messenger.

Through its detailed and well-researched narrative, "An Ugly Truth" offers a cautionary tale about the unchecked power of Big Tech companies. It raises important questions about the role of technology in our lives, the responsibility of social media platforms, and the need for greater transparency and accountability in the digital age.

This book is a must-read for anyone interested in the inner workings of Facebook, the impact of social media on society, and the future of technology.

Rating:

Language:
English
Released:
July 13, 2021