'Milton Glasers designs changed the way we see the world. From books, record covers, and magazines to I ️ NY, he moved design from the elite to the universal.' - Gloria SteinemAn overview of the work of illustrator and designer Milton Glaser during the 1960s and 70sFrom 1954, when he co-founded the legendary Push Pin Studios, to the late 70s, Milton Glaser was one of the most celebrated graphic designers of his day, whose work graced countless book and album covers, posters, magazine covers, and advertisements, both famous and little-known. Glaser largely defined the international visual style for illustration, advertising, and typeface design and interest in his legacy continues unabated, with modern creatives acknowledging his influence; for example, in 2014 Mad Men creator Matthew Weiner enlisted Glaser to design the ad campaign and branding for the shows final season.His renowned work garnered solo exhibitions at the Centre Georges Pompidou in Paris and the Museum of Modern Art in New York. Creator of the iconic ‘I love NY logo (featuring a heart symbol in place of the word ‘love) and cofounder of New York magazine, Glaser received numerous accolades and lifetime achievement awards. Across thousands of works across all print media, he invented a graphic language of bright, flat color, drawing and collage, imbued with wit. This collection of work from Glasers Pop period features hundreds of examples of his design that have not been seen since their original publication, demonstrating the graphic revolution that transformed design and popular culture.
Milton Glaser: POP is a comprehensive survey of the career of one of the most influential graphic designers of the 20th century. The book features over 300 illustrations, including posters, logos, album covers, and magazine spreads, as well as essays by Steven Heller and other leading design critics.
Glaser's work is characterized by its wit, humor, and social commentary. He is best known for his iconic "I ♥ NY" logo, which has become a symbol of the city of New York. Glaser has also designed logos for companies such as CBS, Brooklyn Brewery, and JetBlue Airways. In addition to his work in graphic design, Glaser has also taught at the School of Visual Arts in New York City and has written several books on design.
Milton Glaser: POP is an essential resource for anyone interested in the history of graphic design. The book provides a comprehensive overview of Glaser's career and his contributions to the field. It is also a beautiful object, with high-quality reproductions of Glaser's work.
Whether you're a designer, a student, or simply someone who appreciates good design, Milton Glaser: POP is a book that you'll enjoy.
