Build: An Unorthodox Guide to Making Things Worth Making
So that's what this book is. An advice encyclopedia. A mentor in a box.
Written for anyone who wants to grow at work - from young grads navigating their first jobs to CEOs deciding whether to sell their companies - Build is full of personal stories, practical advice and fascinating insights into some of the most impactful products and people of the 20th century.
Each quick 5-20 page entry builds on the previous one, charting Tony's personal journey from a product designer to a leader, from a startup founder to an executive to a mentor. Tony uses examples that are instantly captivating, like the process of building the very first iPod and iPhone. Every chapter is designed to help readers with a problem they're facing right now - how to get funding for their startup, whether to quit their job or not, or just how to deal with the jerk in the next cubicle.
Tony forged his path to success alongside mentors like Steve Jobs and Bill Campbell, icons of Silicon Valley who succeeded time and time again. But Tony doesn't follow the Silicon Valley credo that you have to reinvent everything from scratch to make something great. His advice is unorthodox because it's old school. Because Tony's learned that human nature doesn't change.
You don't have to reinvent how you lead and manage - just what you make. And Tony's ready to help everyone make things worth making.
Build: An Unorthodox Guide to Making Things Worth Making, written by Tony Fadell, is an inspiring and practical guide to the world of innovation and entrepreneurship. Fadell, the co-founder of Nest Labs and former SVP of Apple's iPod division, shares his personal experiences and insights from a career spent building some of the world's most iconic products.
The book is divided into three parts. The first part, "The Idea," explores the process of generating and refining ideas. Fadell emphasizes the importance of starting with a clear vision and purpose, and then iterating and improving upon that vision as you go. He also discusses the importance of taking risks and embracing failure as part of the learning process.
The second part of the book, "The Team," focuses on the importance of building a strong and diverse team. Fadell argues that the best teams are made up of people with different skills and backgrounds who can work together to solve problems and achieve great things. He also discusses the importance of creating a culture of innovation and experimentation, where people are encouraged to take risks and try new things.
The third part of the book, "The Product," focuses on the process of bringing a product to market. Fadell discusses the importance of understanding your target market and their needs, as well as the importance of designing and building a product that is both functional and beautiful. He also discusses the importance of marketing and selling your product effectively, and the importance of providing excellent customer service.
Build: An Unorthodox Guide to Making Things Worth Making is an essential read for anyone who is interested in innovation, entrepreneurship, or product design. Fadell's insights and experiences offer valuable lessons for anyone who wants to create products that make a difference in the world.
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