Digital Marketing: Integrating Strategy and Tactics with Values is an easy-to-understand guidebook that draws on the latest digital tactics and strategic insights to help organizations generate sustainable growth through digital integration. It provides a roadmap to adopt a digital mindset, incorporate digital trends strategically, and integrate the most effective digital tactics and tools with core values to achieve competitive advantage.Bringing the reader through its five-step Path to Digital Integration (Mindset, Model, Strategy, Implementation, and Sustainability), the book seeks to: Outline the key drivers of change and leading digital marketing trends that executives need to understand and incorporate to drive business opportunityEvaluate the digital channels and technologies that management teams can leverage to execute a successful, integrated digital marketing strategy; this includes insight into the latest digital tactics (website, social, mobile, search, content, and email marketing; data analytics) and social tools (Facebook, Twitter, YouTube, LinkedIn, Instagram, Pinterest, Google Plus)Examine the impact of digital transformation on the organization, from the effect of digital tactics on customer experience (CX) to the value of integrating internal digital strategies to facilitate collaboration and innovationGuide aspiring leaders on how to combine core values and business goals with progressive digital strategies, tactics, and tools to generate sustainable outcomes for all stakeholdersThis interactive guidebook provides a truly Connected Digital Experience (CDE): the Zappar augmented reality mobile app allows the reader to activate the Discover More and Play Video icons found throughout the book, instantly connecting the reader, via their mobile device, to additional content housed on our companion website, Digital Marketing Resource Center (dmresourcecenter.org). The Play Video icons incorporate point-in-time video commenting solution Vusay to enable interactive social conversations around each video.
In "Digital Marketing: Integrating Strategy and Tactics with Values," Ira Kaufman presents a comprehensive guide to the ever-evolving landscape of digital marketing. This book is not just a theoretical exploration of the subject but a practical guidebook for executives, managers, and students alike.
Kaufman begins by establishing the importance of integrating values into digital marketing strategies. He argues that businesses that align their marketing efforts with their core values are more likely to succeed in the long run. He then provides a detailed overview of the various digital marketing channels, including search engine optimization (SEO), social media marketing, email marketing, and content marketing.
Kaufman also delves into the importance of data and analytics in digital marketing. He explains how businesses can use data to gain insights into their customers' behavior and preferences. This information can then be used to create more targeted and effective marketing campaigns.
Throughout the book, Kaufman emphasizes the need for businesses to be agile and adaptable in their digital marketing efforts. He points out that the digital landscape is constantly changing, and businesses need to be prepared to adjust their strategies accordingly. He also provides advice on how businesses can measure the success of their digital marketing campaigns and make necessary adjustments.
"Digital Marketing: Integrating Strategy and Tactics with Values" is a valuable resource for anyone who wants to learn more about digital marketing. It is a comprehensive guide that covers all the essential aspects of the subject, from strategy and tactics to data and analytics. Kaufman's writing is clear and concise, and he provides numerous examples and case studies to illustrate his points.
