DigeeBooks

In this lively, entertaining, and informative book, Dean K. Fueroghne guides readers through the complex laws governing the creation of advertising, illuminating a heavily regulated arena at the intersection of free enterprise and consumer protection.Is it acceptable to use images of real people, famous or not? Can Nike talk about Adidas in its promotional campaign? When can money be shown? What constitutes puffery, or deceptive truth, or bait-and-switch advertising? What are the specific rules pertaining to professional businesses, political advertising, or the marketing of alcohol or tobacco? What is the difference between copyright and trademark? Fueroghne answers these questions and more as he covers the complex laws relevant to advertising in all its guises. In addition to discussing specific cases, he explains the reasoning behind the courts decisions and how it affects the business of advertising.Students of strategic communication as well as advertising professionals—from agency account executives and copywriters to art directors and freelance designers—will learn to anticipate when proposed advertising may cause legal problems and how to avoid costly mistakes. Advertising lawyers will also appreciate the book as a handy reference that gathers in one place the many disparate laws affecting marketing and promotion in the United States today.

Law & Advertising: A Guide to Current Legal Issues by Dean K. Fueroghne

Overview:

In today's fast-paced and ever-evolving world of advertising, staying abreast of the intricate web of legal issues is vital for businesses, marketers, and legal professionals alike. Dean K. Fueroghne's comprehensive guide, "Law & Advertising: A Guide to Current Legal Issues," provides a comprehensive and up-to-date analysis of the legal landscape surrounding advertising.

With its clear and accessible writing style, this book demystifies complex legal concepts and regulations, making them understandable and actionable for a wide range of readers. Fueroghne's expertise in advertising law shines through as he delves into various aspects of advertising, from traditional to digital platforms, and examines the legal implications of each.

Key Features:

• Comprehensive Coverage: This book covers a broad spectrum of legal topics relevant to advertising, including deceptive advertising, false advertising, comparative advertising, endorsements and testimonials, and more.
• Real-World Examples: Fueroghne skillfully illustrates legal principles with real-world case studies and examples, making the content relatable and practical.
• Legal Updates: The book includes the latest legal developments, court decisions, and regulatory changes, ensuring that readers have access to the most current information.
• Practical Guidance: Fueroghne provides practical guidance and strategies for businesses and advertisers to navigate the legal complexities of advertising, helping them avoid potential pitfalls and minimize legal risks.
• Accessible Writing Style: Written in a clear and engaging manner, this book is accessible to readers of various backgrounds, whether they are legal professionals, marketing executives, or students interested in advertising law.

Target Audience:

This book is an invaluable resource for a diverse audience, including:

• Advertising Professionals: Marketing executives, advertising agency personnel, and creative professionals seeking a comprehensive understanding of the legal framework governing advertising.
• Legal Professionals: Attorneys specializing in advertising law, intellectual property law, and business law who require a thorough grasp of the legal issues surrounding advertising.
• Business Owners: Entrepreneurs and business owners who want to ensure that their advertising practices comply with legal requirements and avoid costly legal disputes.
• Academics and Students: Professors, researchers, and students studying advertising, marketing, law, and business who seek a deeper understanding of the legal aspects of advertising.

Conclusion:

"Law & Advertising: A Guide to Current Legal Issues" by Dean K. Fueroghne is an essential resource for anyone involved in the advertising industry. Its comprehensive coverage, practical guidance, and up-to-date information make it an invaluable tool for navigating the complexities of advertising law and staying compliant in an ever-changing legal landscape.