DigeeBooks

In 1947 Christian Dior rocked the fashion world with his New Look, which dominated postwar fashion and firmly secured the name of his house in the minds of the public and the fashion industry. He drew on historical models of femininity, the unique skills of Parisian haute couture, and a myriad of suppliers to produce stunning designs that captured a mood of optimism after World War II. Dior also designed and marketed ready-made luxe lines and broke new ground by creating and controlling innovative global licensing agreements for all Dior products, from perfume to stockings, jewelry, bathing suits, and even mens ties. Newly expanded and updated, this absorbing and beautiful book examines the seminal years of Christian Dior, 1947–57, from a truly international perspective.

In her captivating book, "Dior: A New Look, A New Enterprise (1947-57)", Alexandra Palmer delves into the fascinating world of Christian Dior, the iconic fashion designer who revolutionized the fashion industry in the post-World War II era. This meticulously researched and beautifully illustrated book offers a comprehensive exploration of Dior's groundbreaking designs, his entrepreneurial spirit, and the cultural impact of his "New Look."

Palmer takes us on a journey through the life and career of Christian Dior, from his early days as a gallery owner and art dealer to his meteoric rise as one of the most influential fashion designers of the 20th century. We witness Dior's innovative approach to fashion as he challenged the prevailing trends of austerity and practicality, introducing his revolutionary "New Look" in 1947. This feminine and glamorous aesthetic, characterized by its nipped-in waist, full skirts, and exaggerated silhouettes, captured the imagination of women around the world and signaled a new era of optimism and hope in the aftermath of the war.

Beyond his artistic achievements, Palmer also sheds light on Dior's remarkable business acumen and his visionary leadership. She reveals how Dior transformed his small design house into a global fashion empire, expanding into new markets and diversifying his product lines. Through his collaborations with talented designers and artisans, Dior fostered a creative atmosphere that nurtured innovation and excellence.

"Dior: A New Look, A New Enterprise (1947-57)" is not just a fashion book; it is a cultural history that explores the intricate relationship between fashion, society, and the economy. Palmer deftly weaves together archival research, interviews with Dior's contemporaries, and stunning visuals to provide a rich and immersive experience for readers. This book is a must-read for anyone interested in fashion, history, and the enduring legacy of Christian Dior.