DigeeBooks

Wall Street Journal bestseller“A welcome revelation.” --The Financial TimesAward-winning Wharton Professor and Choiceology podcast host Katy Milkman has devoted her career to the study of behavior change. In this ground-breaking book, Milkman reveals a proven path that can take you from where you are to where you want to be, with a foreword from psychologist Angela Duckworth, the best-selling author of Grit.Change comes most readily when you understand what's standing between you and success and tailor your solution to that roadblock. If you want to work out more but find exercise difficult and boring, downloading a goal-setting app probably won't help. But what if, instead, you transformed your workouts so they became a source of pleasure instead of a chore? Turning an uphill battle into a downhill one is the key to success. Drawing on Milkman's original research and the work of her world-renowned scientific collaborators, How to Change shares strategic methods for identifying and overcoming common barriers to change, such as impulsivity, procrastination, and forgetfulness. Through case studies and engaging stories, you’ll learn:   •   Why timing can be everything when it comes to making a change   •   How to turn temptation and inertia into assets   •   That giving advice, even if it's about something you're struggling with, can help you achieve more Whether you're a manager, coach, or teacher aiming to help others change for the better or are struggling to kick-start change yourself, How to Change offers an invaluable, science-based blueprint for achieving your goals, once and for all.

In "How to Change: The Science of Getting from Where You Are to Where You Want to Be," Katy Milkman delves into the intricate science behind behavior change, offering practical insights and strategies to help readers navigate the challenges of personal transformation.

Milkman draws upon extensive research in psychology, behavioral economics, and neuroscience to shed light on the inner workings of our decision-making processes and the factors that influence our ability to change. She dispels common myths and misconceptions, revealing the true nature of change as a gradual and iterative process that requires sustained effort and deliberate practice.

The book is structured around four key principles of change: making it easy, making it attractive, making it social, and making it timely. Milkman illustrates each principle with compelling examples and case studies, demonstrating how small, incremental changes in our environment, routines, and mindset can lead to significant transformations over time.

Milkman emphasizes the importance of setting achievable goals, breaking down large tasks into smaller, manageable steps, and creating a supportive environment that fosters motivation and accountability. She also explores the role of social influences, such as peer pressure and social norms, in shaping our behavior and offers strategies for leveraging these influences to facilitate change.

"How to Change" is a comprehensive guide to personal transformation that provides readers with a deep understanding of the science of behavior change and equips them with practical tools and techniques to create lasting, positive changes in their lives.